{"id":9667,"date":"2025-01-22T00:00:00","date_gmt":"2025-01-22T05:00:00","guid":{"rendered":"https:\/\/www.restaurantscanada.org\/menu\/from-compliance-to-competitive-advantage-leveraging-sustainability-for-growth\/"},"modified":"2026-10-20T13:33:54","modified_gmt":"2026-10-20T17:33:54","slug":"from-compliance-to-competitive-advantage-leveraging-sustainability-for-growth","status":"publish","type":"menu","link":"https:\/\/www.restaurantscanada.org\/fr\/menu\/from-compliance-to-competitive-advantage-leveraging-sustainability-for-growth\/","title":{"rendered":"From Compliance to Competitive Advantage: Leveraging Sustainability for Growth"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">MENU in conversation with Jillian Rodak, VP Sustainability, Restaurants Canada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In today\u2019s world, where environmental impact is a critical concern and consumers increasingly demand transparency and eco-conscious practices, the restaurant industry stands at a crossroads. Sustainability is no longer a luxury but a necessity for long-term success. From reducing food waste to adopting circular economy practices, restaurants that embrace sustainable solutions can not only improve their environmental footprint but also enhance operational efficiency, cut costs, and stay competitive in a rapidly evolving market.<\/em><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:42% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.restaurantscanada.org\/wp-content\/uploads\/2026\/10\/Jillian-Rodak.jpg\" alt=\"\" class=\"wp-image-13128 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>Working on behalf of Canada\u2019s foodservice sector, Jillian Rodak, VP of Sustainability at Restaurants Canada explores and helps operators understand the pressing challenges facing the industry\u2014chief among them navigating a complex patchwork of environmental regulations, reducing greenhouse gas emissions, and tackling food waste\u2014and highlights the opportunities for restaurants to lead the way in sustainable innovation. Restaurants Canada, under Jillian\u2019s leadership, is helping operators navigate these changes and realize the opportunities that sustainability can bring.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For restaurant owners and operators, the message is clear: sustainability isn\u2019t just about keeping up with regulations; it\u2019s about driving profitability, resilience, and long-term success in a world beset by fragile economic conditions and vulnerable food systems. Restaurants have the opportunity to lead by example and innovate in ways that not only reduce their environmental impact but also improve their bottom line.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We had the opportunity to connect with Jillian prior to the beginning of her maternity leave, to learn more about the opportunities afforded by sustainability initiatives that are sometimes overshadowed by the complexities of policy and regulation in Canada.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-1 wp-block-paragraph\"><strong>MENU:<em> It\u2019s been wonderful to watch the early success of your new role as VP Sustainability. Can you share a bit about your professional journey and how you ended up at Restaurants Canada?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Jillian Rodak: Absolutely! I\u2019ll try to keep it brief. I studied at Western University and was drawn to humanities, ethics\u2014and particularly business ethics. I attended Ivey Business School but was keen to explore responsible business practices. At the time, only a few of us were passionate about corporate social responsibility, but it was becoming more recognized by the time I graduated in 2010. I knew I wanted to merge sustainability with consulting, and though the opportunities weren\u2019t abundant, I shaped my career around that goal.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In the early days, I created my own internship opportunities with social purpose organizations and wrote a lot about sustainability.Eventually, I landed at Deloitte Canada, where I spent six years immersed in sustainability consulting for some of Canada\u2019s largest companies. The food system has always fascinated me, which is what led me to Restaurants Canada\u2014a place where I could combine my passion for sustainability with my love for the restaurant industry.<\/em><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-2 wp-block-paragraph\"><strong>MENU:<em> It seems like you had a clear sense of the need for sustainable business practices early on. What drives that passion?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR:<\/em><\/strong><em> I\u2019ve always been deeply passionate about human rights and social justice. My grandparents were Holocaust survivors, and that profoundly influenced me growing up. Their experiences gave me a keen sense of responsibility toward human rights and the social aspect of sustainability. Combine that with my love for business models and making things work efficiently, and sustainability became the perfect intersection of my values and professional interests.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sustainability isn\u2019t just a professional focus for me\u2014it\u2019s personal. I see the way business and sustainability can coexist to drive both profitability and positive social outcomes. That has driven my career, and it\u2019s why I\u2019m so excited to be working with Restaurants Canada.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Sustainability in the Foodservice Industry<\/em><\/strong><em><\/em><\/h2>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-3 wp-block-paragraph\"><strong>MENU:<em> As the first person in this role at Restaurants Canada, what\u2019s your vision for sustainability in the industry?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR:<\/em><\/strong><em> For much of my career, sustainability in the private sector has been driven by consumer demand, reputation and its impact on the bottom line. But now, policy is the biggest driver. Many restaurants see these policies as a threat to their business, and my role involves advocating for our members and helping them navigate these changes.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>At the same time, I aim to guide them toward seeing sustainability as an opportunity\u2014whether it\u2019s through cost savings or new revenue streams. I believe the restaurant industry can be a leader in sustainability innovation. It\u2019s not just about compliance; it\u2019s about future-proofing their businesses.<\/em><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-4 wp-block-paragraph\"><strong>MENU:<em> There\u2019s certainly a lot of pressure on restaurants, especially smaller businesses. What are the main challenges they face when it comes to sustainability?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR: <\/em><\/strong><em>One of the biggest challenges is the patchwork of legislation around plastics and packaging. Different cities and provinces have varying laws, which adds complexity, time and cost to operations. For larger chains that rely on scalable models, adjusting operations based on local regulations can be particularly challenging. Consistency is something we\u2019re advocating for on behalf of our members.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Another major challenge is infrastructure. Recycling and composting systems vary widely across Canada, making it difficult for restaurants to implement scalable solutions. Even when they want to reduce waste or switch to more sustainable packaging, the lack of uniform infrastructure complicates things.<\/em><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-5 wp-block-paragraph\"><strong>MENU:<em> That\u2019s frustrating and overwhelming. How are you helping restaurants navigate these challenges?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR:<\/em><\/strong><em> We focus on meeting restaurants where they are and taking small, achievable steps. Sharing success stories is a big part of that. For example, some restaurants are partnering with third-party reusable takeout container companies, and customers are responding positively. By highlighting these real-world examples, we can inspire other businesses to adopt similar practices.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We\u2019re also facilitating conversations between restaurants and regulatory bodies to ensure there\u2019s clarity around policies and opportunities for input. It\u2019s important to make sure our members feel heard and that they understand the business benefits of sustainability\u2014not just the challenges.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Tackling Food Waste<\/em><\/strong><em><\/em><\/h2>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-6 wp-block-paragraph\"><strong>MENU:<em> Food waste is a major concern, both from a sustainability and a financial perspective. What are some ways restaurants are addressing this issue?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR: <\/em><\/strong><em>Food waste is a huge opportunity for the industry. Many operators are already optimizing their forecasting and portion sizes to reduce waste from the outset. Some are repurposing surplus food into new menu items\u2014one of our members, for example, uses leftover ingredients from certain dishes to create entirely new offerings, ensuring nothing goes to waste.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Training staff is another effective strategy. Many restaurants are streamlining kitchen operations to reduce waste and improve sorting practices. This often involves educating kitchen staff on food waste reduction techniques and creating clear procedures for sorting compostable and recyclable materials.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Many operators are diverting food waste to help address food insecurity in their communities, partnering with local food banks and providing either valuable ingredients or nutritious, ready-to-serve meals.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We\u2019re also seeing a surge in partnerships with food surplus apps, which connect restaurants with customers who purchase leftover food at a discount. This reduces waste while offering consumers affordable meals. Some restaurants are even participating in used cooking oil recycling programs to convert waste oil into biodiesel, further reducing their environmental footprint.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>The Circular Economy and Innovation<\/em><\/strong><\/h2>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-7 wp-block-paragraph\"><strong>MENU:<em> Speaking of waste, how does the concept of a circular economy apply to the restaurant industry?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR:<\/em><\/strong><em> A circular economy is about shifting from a linear, take-make-waste model to one where resources are optimized, and waste is minimized throughout the entire value chain. For restaurants, this means thinking about everything from food waste to packaging and working to keep materials in use for as long as possible.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We\u2019re seeing restaurants innovating with fibre-based packaging, exploring ways to extend the life of materials, and even partnering with suppliers to reduce waste at the sourcing level. But for circularity to truly take hold, we need collaboration across the entire supply chain\u2014from suppliers to waste management companies. It\u2019s a complex journey, but the potential is huge.<\/em><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-8 wp-block-paragraph\"><strong>MENU:<em> What excites you most about the opportunities ahead?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR:<\/em><\/strong><em> The innovation potential. We\u2019re already seeing progress in things like recyclable and compostable packaging, and there\u2019s so much more we can do. The restaurant industry is incredibly adaptive, and I believe it has the power to drive real change. The key is to focus on tangible solutions that are accessible and affordable for businesses, including small and medium-sized ones.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><em>Greenhouse Gas Emissions and the Road Ahead<\/em><\/strong><\/h2>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-9 wp-block-paragraph\"><strong>MENU:<em> Greenhouse gas (GHG) emissions are another pressing issue. How do you see this affecting the restaurant industry?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR: <\/em><\/strong><em>Many of our larger members are already working on measuring and reducing their GHG emissions, especially those with international ties. Canada is expected to introduce its own version of international GHG reporting standards soon, which will likely apply to larger companies initially. For smaller businesses, the impact will come later, but it\u2019s definitely something they need to be aware of.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>At Restaurants Canada, we\u2019re looking at how we can help restaurants start assessing their emissions at a basic level and identify opportunities to reduce them. We see this as a huge opportunity not just for environmental impact but for cost savings as well.<\/em><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-10 wp-block-paragraph\"><strong>MENU:<em> Looking ahead, what trends do you see having the biggest impact on sustainability in the restaurant industry over the next five years?<\/em><\/strong><em><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>JR: <\/em><\/strong><em>Beyond the circularity piece we discussed as the main focus for the next few years,<br>I see food waste reduction and emissions as major focus areas. The restaurant industry is in a unique position to lead on supply chain transparency, ensuring that customers know where their food comes from and that it\u2019s ethically sourced. We\u2019re also going to see more attention on human rights in supply chains, as&nbsp; more businesses comply with Canada\u2019s Modern Slavery Act.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The industry has made a lot of progress, but there\u2019s much more to come. The next five years will be pivotal, and I\u2019m excited to see how we evolve.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Although Jillian has begun her maternity leave, she will return next fall to continue leading these vital efforts for the industry. In her absence, there is a strong team in place at Restaurants Canada to continue the momentum and continue to shape the future of sustainability in foodservice.<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><em>If you have any questions in the meantime, please reach out to <a href=\"mailto:sustainability@restaurantscanada.org\">sustainability@restaurantscanada.org<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":9669,"template":"","menu_author":[471],"menu-category":[502],"menu-tag":[513,514,474],"class_list":["post-9667","menu","type-menu","status-publish","has-post-thumbnail","hentry","menu_author-menu-magazine","menu-category-sustainability","menu-tag-advocacy","menu-tag-policy","menu-tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Compliance to Competitive Advantage: Leveraging Sustainability for Growth - 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