{"id":9745,"date":"2025-04-17T00:00:00","date_gmt":"2025-04-17T04:00:00","guid":{"rendered":"https:\/\/www.restaurantscanada.org\/menu\/one-industry-one-voice\/"},"modified":"2026-10-20T13:38:43","modified_gmt":"2026-10-20T17:38:43","slug":"one-industry-one-voice","status":"publish","type":"menu","link":"https:\/\/www.restaurantscanada.org\/fr\/menu\/one-industry-one-voice\/","title":{"rendered":"One Industry, One Voice"},"content":{"rendered":"\n

Restaurants Canada is Unlocking the Power of Community<\/strong><\/h2>\n\n\n\n

For more than 80 years, Restaurants Canada (RC) has been the national voice of the foodservice industry, advocating for policies that support growth, providing industry insights, and fostering connections across the sector. Much like the industry it represents, RC thrives on collaboration, adaptability and innovation. And, just as restaurant operators continuously refine their approach to stay competitive, RC is doubling down on its commitment to advocacy, industry support, and member-driven solutions\u2014ensuring it remains the most effective resource for Canada\u2019s foodservice community.<\/p>\n\n\n\n

\u201cWe want Restaurants Canada to be the first call operators make when they have a problem, a question, or a business challenge,\u201d says Tracy Macgregor, RC\u2019s Chief Operating Officer. At the centre of this effort is Paljor Dolma, RC\u2019s Senior Manager of Member Marketing and Engagement, who is focused on helping members unlock the full value of their membership. Whether it\u2019s guiding operators to the right industry connections, advocacy initiatives, or business resources, Dolma ensures that members not only have access to solutions but know exactly how to use them.<\/p>\n\n\n\n

Through quarterly Virtual Town Halls, an expanded slate of in-person and virtual meetings, and new networking opportunities, RC is ensuring that the same sense of connection and support that defines the restaurant industry is reflected in the association itself. Just as foodservice operators rely on their teams, suppliers and peers to navigate challenges, RC is strengthening its role as a key resource and strategic partner.<\/p>\n\n\n\n

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Tracy Macgregor, Chief Operating Officer, Restaurants Canada<\/figcaption><\/figure>\n\n\n\n
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Paljor Dolma, Senior Manager of Member Marketing and Engagement, Restaurants Canada<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

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Building Year-Round Engagement<\/strong><\/h2>\n\n\n\n

For years, RC Show\u2014a single, massive event where foodservice leaders gather to discuss trends, innovations, and advocacy priorities\u2014has been the gathering place for the industry and the centrepiece of the Restaurants Canada\u2019s engagement efforts. But one thing was missing: year-round connection. \u201cWhen I first joined RC, I noticed that there were very few regular, ongoing member events,\u201d Macgregor recalls. \u201cEverything was centred around RC Show. That needed to change. With the accelerating pace of the industry, getting together once a year, while amazing, is just not enough.\u201d<\/p>\n\n\n\n

In 2024, RC committed to expanding its national engagement strategy, rolling out Virtual Town Halls, regional networking receptions, and focused industry meet-ups to keep conversations going and connections growing. \u201cWe\u2019re restructuring things\u2014moving key events, like the Restaurants Canada Awards of Excellence, out of RC Show and into a new fall gala event. We\u2019re launching new programs to elevate women in the industry, and creating more spaces for networking,\u201d Macgregor says. \u201cBecause connections matter. We are focused on making sure all operators, across all segments have a place and a reason to connect with us and with each other.\u201d<\/p>\n\n\n\n

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When I first joined RC, I noticed that there were very few regular, ongoing member events,\u201d Macgregor recalls. \u201cEverything was centred around RC Show. That needed to change. With the accelerating pace of the industry, getting together once a year, while amazing, is just not enough.<\/strong> — Tracy Macgregor<\/p>\n<\/blockquote>\n\n\n\n

Making Advocacy More Accessible<\/strong><\/h2>\n\n\n\n

Macgregor and Dolma understand that, for many restaurant operators, industry advocacy can feel distant. Policies change, regulations shift and major decisions affecting foodservice happen at levels that may seem disconnected from the day-to-day realities of running a restaurant. But those decisions are shaped by the voices of operators\u2014when they engage. The challenge is ensuring those voices are heard in a way that drives real change.<\/p>\n\n\n\n

That\u2019s exactly the gap RC\u2019s new Quarterly Virtual Town Halls are designed to bridge. \u201cThese sessions aren\u2019t just about delivering information\u2014they\u2019re about hearing directly from members and turning their concerns into action,\u201d says Dolma. \u201cWe launched the Virtual Town Halls in February to provide operators with a direct channel to RC\u2019s leadership, allowing them to ask questions, provide feedback, and gain clarity on the industry-wide issues affecting their businesses.\u201d The sessions include a review and discussion of the research findings in the most recent edition of The Quarterly Canadian Restaurant Intelligence Report, produced by Chris Elliott, Restaurants Canada\u2019s Chief Economist and VP Research, and the RC research team. \u201cIt\u2019s one thing to send out a report,\u201d adds Macgregor, \u201cBut these sessions allow operators to ask questions specific to their business, plan ahead, and actually apply insights to their business strategies.\u201d<\/p>\n\n\n\n

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We launched the Virtual Town Halls in February to provide operators with a direct channel to RC\u2019s leadership, allowing them to ask questions, provide feedback, and gain clarity on the industry-wide issues affecting their businesses.<\/strong> — Paljor Dolma<\/p>\n<\/blockquote>\n\n\n\n

Beyond the ability to engage directly, the town halls are making advocacy feel more personal and immediate. \u201cOperators don\u2019t just see a report\u2014they see the people behind it,\u201d Macgregor explains. \u201cThey put faces to the team advocating for them, and that makes it more real. They\u2019re not just reading an email; they\u2019re having a conversation.\u201d That distinction is important. When members understand the work being done on their behalf and have the opportunity to voice their concerns in real time, it builds stronger trust and alignment between operators and the association representing their business.<\/p>\n\n\n\n

Macgregor also points out that advocacy isn\u2019t just about making noise\u2014it\u2019s about delivering results.<\/p>\n\n\n\n

\u00a0\u201cEvery time we meet with policymakers, the first question we\u2019re asked is: \u201cDo you have the data to back that up?\u201d Macgregor also stresses that without strong, segmented data reflecting the realities of operators across different provinces and business models, it becomes much harder to push for meaningful policy change. \u201cSome provinces\u2014like Quebec, Manitoba and parts of Atlantic Canada\u2014struggle to get enough participation to provide region-specific data,\u201d she explains. \u201cAnd without it, it\u2019s harder to move the needle with government.\u201d The solution is simple: more members engaging in surveys, town halls, and research initiatives means stronger data, clearer insights, and more compelling arguments when it comes time to negotiate with policymakers.<\/p>\n\n\n\n

Taking just a few minutes to respond to RC\u2019s surveys helps shape not only advocacy efforts but also the resources, supports and industry partnerships RC develops to address member pain points. These surveys provide critical insights into the challenges and priorities of foodservice operators, allowing RC to push for policy changes, negotiate better business supports, and build strategic partnerships that deliver real value to members. \u201cEvery response, every data point, every shared experience adds weight to our voice,\u201d says Tracy MacGregor, RC\u2019s Chief Operating Officer. \u201cAnd when that happens, change follows. We use surveys sparingly because we know how busy our members are, but we send them to ensure our advocacy work is optimized and the supports we invest in are aligned with what matters most.\u201d<\/p>\n\n\n\n

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Focused on Member Success<\/strong><\/h2>\n\n\n\n

One of the biggest shifts within Restaurants Canada (RC) is a deeper, more proactive approach to member engagement\u2014not as a transactional relationship, but as a strategic partnership. At the centre of this effort is Dolma, whose work is focused on ensuring that every RC member gets maximum value from their membership. \u201cMy role is really about member success,\u201d says Dolma. \u201cIt\u2019s not just about signing people up for membership\u2014it\u2019s about making sure they get the most value out of it.\u201d That means ensuring operators don\u2019t just have access to resources, but that they know exactly how to use them\u2014whether it\u2019s advocacy support, networking opportunities, or business tools designed to help them navigate industry challenges.<\/p>\n\n\n\n

This shift reflects a broader, enterprise-wide focus within RC\u2014one that positions the organization as the first call operators make when they need solutions or support. \u201cWe want operators to see us as their go-to resource,\u201d Macgregor explains. \u201cIf they don\u2019t know where to get an answer, they should know that someone here will connect them to the right person, tool, or solution. No matter who they come to at RC, they should be able to get connected to the answer they need.\u201d Part of Macgregor and Dolma\u2019s mandate is to strengthen internal processes to make sure no member question or request falls through the cracks\u2014and that every touchpoint leads to actionable support.<\/p>\n\n\n\n

RC has implemented robust new member success programs and structured outreach initiatives that ensure members fully understand and utilize their benefits. \u201cWe need to be reminding members of all the benefits they have access to,\u201d Macgregor says. \u201cWhether it\u2019s through an online call, an orientation session, or an open Q&A\u2014members should know what\u2019s available to them and how to use it.\u201d<\/p>\n\n\n\n

This also means making key industry tools more accessible, from navigating the RC member portal and leveraging the Groupex group purchasing program to tapping into exclusive industry partnerships. \u201cIf we\u2019re not proactively reaching out to members, they won\u2019t always know what\u2019s available to them,\u201d Dolma emphasizes. \u201cSo, we\u2019ve created more structured opportunities to encourage engagement. We\u2019re focused on turning engagement into impact and ensuring that operators see RC as an essential business partner in their success.\u201d<\/p>\n\n\n\n

To learn more about Restaurants Canada member benefits, contact Paljor Dolma at: <\/strong>PDolma@restaurantscanada.org<\/strong><\/a><\/strong><\/p>\n","protected":false},"featured_media":9750,"template":"","menu_author":[471],"menu-category":[472],"menu-tag":[513,492,494],"class_list":["post-9745","menu","type-menu","status-publish","has-post-thumbnail","hentry","menu_author-menu-magazine","menu-category-events","menu-tag-advocacy","menu-tag-interview","menu-tag-owner-operator"],"acf":[],"yoast_head":"\nOne Industry, One Voice - Restaurants Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.restaurantscanada.org\/menu\/one-industry-one-voice\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One Industry, One Voice - Restaurants Canada\" \/>\n<meta property=\"og:description\" content=\"Restaurants Canada is Unlocking the Power of Community For more than 80 years, Restaurants Canada (RC) has been...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.restaurantscanada.org\/menu\/one-industry-one-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"Restaurants Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RestaurantsCanada\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T17:38:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.restaurantscanada.org\/wp-content\/uploads\/2026\/10\/iStock-2169726219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@RestaurantsCA\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.restaurantscanada.org\\\/menu\\\/one-industry-one-voice\\\/\",\"url\":\"https:\\\/\\\/www.restaurantscanada.org\\\/menu\\\/one-industry-one-voice\\\/\",\"name\":\"One Industry, One Voice - 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