{"id":5697,"date":"2025-05-22T07:00:00","date_gmt":"2025-05-22T11:00:00","guid":{"rendered":"https:\/\/www.restaurantscanada.org\/?p=5697"},"modified":"2025-05-21T16:30:53","modified_gmt":"2025-05-21T20:30:53","slug":"canadas-2025-dining-trends-are-out-coupons-digital-first-and-the-hot-sandwich-climbing-the-most-popular-menu-items-chart","status":"publish","type":"post","link":"https:\/\/www.restaurantscanada.org\/fr\/canadas-2025-dining-trends-are-out-coupons-digital-first-and-the-hot-sandwich-climbing-the-most-popular-menu-items-chart\/","title":{"rendered":"Canada\u2019s 2025 dining trends are out: Coupons, digital-first, and the hot sandwich climbing the most popular menu items chart\u00a0"},"content":{"rendered":"\n<p>Canadians\u2019 dining preferences are shifting as cost-of-living concerns, an increasingly diverse population and Gen Z\u2019s buying habits drive new consumer trends. Restaurants Canada and Circana LLC cover these new trends in their 2025 Hot 10 Restaurant Trends report, released today.&nbsp;<\/p>\n\n\n\n<p>\u201cCanadians are expecting more value for their dollars as they grapple with affordability and that\u2019s reflected in many of the trends highlighted in this report,\u201d said Kelly Higginson, President and CEO of Restaurants Canada. \u201cIn today\u2019s competitive restaurant landscape, it\u2019s more important than ever that restaurants understand these emerging trends and shifting consumer preferences.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Report highlights:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coupon culture is on the rise, but consumers are increasingly turning to social media to find discounts and deals as digital coupons have overtaken physical coupons for the first time.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While previous economic downturns led consumers to shift their dollars to less expensive table-service restaurants, in 2025, only one in six Canadians is doing that. Instead, they are opting for less expensive menu items, just water and fewer add-ons.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen Z is driving the digital revolution, as they seek out value through deals and loyalty programs and convenience through digital ordering and delivery.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The share of Canadians who are people of colour is expected to nearly double by 2041, which will change the dining landscape. Nearly half of South Asian diners (48%) and a third of Latin American diners (32%) say plant-based dishes are important to them when purchasing a meal or a snack, compared to just 21% of white diners.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While French fries and burgers still reign supreme as the most ordered category, the chicken sandwich is the fastest-growing menu item, with 26% more servings sold this year compared to 2020.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u201cAs cost pressures persist and Canada\u2019s population grows more diverse, we&rsquo;re seeing a real shift in how and why Canadians dine out,\u201d said Vince Sgabellone, industry analyst, Food and Foodservice at Circana. \u201cValue no longer just means low prices\u2014it\u2019s about maximizing the experience, whether that\u2019s finding the best digital deal, customizing a meal to fit your lifestyle, or choosing a menu item that feels worth it. The chicken sandwich\u2019s surge, the rise of digital couponing, and Gen Z\u2019s influence are all signals of a restaurant industry evolving to meet new expectations.\u201d&nbsp;<\/p>\n\n\n\n<p>Read the full report or watch the Hot 10 Restaurant Trends video at <a href=\"https:\/\/www.restaurantscanada.org\/hot10\/\" target=\"_blank\" rel=\"noreferrer noopener\">restaurantscanada.org\/hot10\/<\/a> for more details.\u00a0\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Media Contacts:<\/strong>&nbsp;<\/h3>\n\n\n\n<p><strong>Milena Stanoeva<\/strong>, Restaurants Canada\u00a0 | <a href=\"mailto:media@restaurantscanada.org\">media@restaurantscanada.org<\/a>\u00a0 | 647-921-1758\u00a0<\/p>\n\n\n\n<p><strong>Shelley Hughes<\/strong>, Circana\u00a0\u00a0 | <a href=\"mailto:shelley.hughes@circana.com\">shelley.hughes@circana.com<\/a>\u00a0\u00a0 | 312-731-1782\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Restaurants Canada<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Restaurants Canada is a national, not-for-profit association advancing Canada\u2019s diverse and dynamic foodservice industry. Restaurants are a $120 billion industry employing nearly 1.2 million Canadians and is the number one source of first-time jobs in Canada.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About Circana<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana\u2019s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana\u2019s Liquid Data\u00ae\u202ftechnology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.\u202fLearn more at <a href=\"http:\/\/circana.com\" target=\"_blank\" rel=\"noreferrer noopener\">circana.com<\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canadians\u2019 dining preferences are shifting as cost-of-living concerns, an increasingly diverse population and Gen Z\u2019s buying habits drive&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,82],"tags":[389,392],"advocacy-issue":[],"news-region":[27],"class_list":["post-5697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press","tag-research","tag-trends","news-region-national"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canada\u2019s 2025 dining trends are out: Coupons, digital-first, and the hot sandwich climbing the most popular menu items chart\u00a0 - Restaurants Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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