Quebec liquor monopoly Société des Alcools du Québec (SAQ) had a pilot of rotating discounts on certain products for licensed operators. Since the pilot proved a success, it has recently been converted to a more permanent measure.
Discounts are announced monthly and are only available to licensed establishment in Quebec. They target 12-15 products, essentially wines and spirits, and tag them with a 5-10% decrease in price. It applies to any volume bought by a restaurant or bar. The orders are done online and can be mixed with all other SAQ purchases.
Restaurant Canada worked with both the SAQ and officials at the Finance department to get access to the discount flyers, and we succeeded.
Starting this month, Restaurants Canada will be able to email the flyer and order codes on discounted products to all its operators in Quebec.