(Feb. 25/15) Good news for Quebec members! The SAQ will offer exclusive rebates to licensees with an alcohol permit for five brands of spirits between Feb. 23 and March 4. Permit-holders can order from any SAQ outlet to get the rebates (including cash-and-carry outlets and call-in outlets).
Restaurants Canada and members have long-asked for volume rebates from the SAQ. Our industry spends $500 million at the SAQ annually, which accounts for 14 per cent of its revenues. We are happy DIAGEO and the SAQ have taken this step to collaborate with the restaurant industry. If this offer is widely used, we can expect to see more promotions, including for wine.