(Apr. 30/14) Good news for members! The Quebec Superior Court has ruled that using a non-French trademark does not contravene the Charter of the French Language (Bill 101).

This ruling follows the Parti Quebecois’s efforts to cancel French certificates for businesses that failed to add a generic French word to a non-French name or trademark (e.g. “Électronique Best Buy – Best Buy Electronics”), under the controversial Bill 14, An Act to amend the Charter of the French Language.

Restaurants Canada was part of a retail sector coalition that opposed the PQ’s plans to enforce these French language rules. Now that the Liberal government is in power, other measures may be introduced to protect French language use. We will urge government to make any new rules realistic and uncomplicated for our members to follow.


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