78% of consumers in Canada are planning to visit the On Premise more or the same amount as usual for the remainder of 2022, highlighting that the channel continues to be a priority despite cost of living increases. Treat occasions are driving some of this planned visitation, with 65% of consumers agreeing that “eating and drinking out is the treat that I most look forward to”.
While some consumers are being challenged by cost of living increases, others are absorbing the costs – with 26% of On Premise visitors spending more per visit now than one month ago – which has been principally driven by the price of food and drink increasing. In contrast, just 16% of consumers have been spending less, which is likely to be as they’re watching what they spend or are trying to save.
Operators are also facing the challenge of increased operating costs, however CGA’s research reveals that restaurants are likely to be able to pass on modest price increases to consumers – with 48% of consumers willing to spend at least $20 more than they typically do at their favourite restaurant.
CGA’s new Cost of Living Report surveys 2,500 Canadian consumers (made up of both active and lapsed On Premise visitors) to uncover insights around the importance of eating and drinking out, which occasions are being prioritised for On Premise visits, current and future frequency of On Premise visits, premiumisation opportunities and more to ensure suppliers and operators can profitably navigate market challenges.
The report is available to Restaurants Canada members for $10,000 CAD. RC members who purchase the report will also receive an expert debrief from the CGA team and an exclusive custom question in CGA’s Consumer Impact Report which can be used to answer key business questions from a representative consumer perspective ($1,500 value). Please contact Andrew Hummel, Client Solutions Director, at Andrew.Hummel@cgastrategy.com.