The R.E.A.C.T. survey is an acronym for Restaurant Expectations And Consumer Trends and will capture the month-to-month changes in consumer restaurant behaviour and provide an early signal of what to expect in the month ahead.
With the reopening of on-premise dining and warmer weather, 28% of Canadians said they intend to dine in or order takeout/delivery from a full-service restaurant more often in April than in March. Another 50% said they intend to order from a full-service restaurant about the same as in March, while 22% expect to order less often.
After a lengthy lockdown, 33% of Ontarians said they intend to order more often from a full-service restaurant in April — the highest share of any region.
The expected increase in traffic to full-service restaurants could lead to a mild pullback in traffic to quick-service restaurants, especially in the 18-34 age category.
Overall, 19% of Canadians said they intend to dine in or order takeout/delivery from a quick-service restaurant less often in April, compared to 15% who expect to order more often. Still, 66% of Canadians said they intend to order from a quick-service restaurant about the same in April as they did in March.
In March, 85% of Canadians dined at or ordered takeout/delivery from a full- or quick-service restaurant, with 35% going out at least once a week. This was largely driven by young people, as 45% of 18-34 year olds ordered dinner from a restaurant once a week or more, compared to 40% of 35-54 year olds and 22% of those 55 years of age or older.
Overall, 20% of Canadians ordered coffee or a snack from a restaurant once a week or more, 15% ordered lunch and 9% ordered breakfast.
Findings in this report are from a survey conducted by Angus Reid on behalf of Restaurants Canada on March 29, 2022 with a nationally representative sample of 1,506 Canadians who are members of the online Angus Reid Forum. For comparison purposes only, a sample of this size would result in a margin of error of+/- 2.6 percentage points, 19 times out of 20
Restaurants Canada Digital
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