Dinner Purchase Frequency Tumbles in November

Published January 5, 2023

The share of Canadians who purchased dinner from a restaurant at least once a week or more fell to 26% in November, a noticeable decrease in traffic after consistently averaging 33% for the past eight months.

A decline in dinner purchases was seen across a number of CMAs (Census Metropolitan Areas). The share of respondents in the GTA (Greater Toronto Area) who purchased dinner from a restaurant decreased 15percentage points from October 2022 to November 2022. Similar declines were felt in Montreal and Calgary with a 12 and 11 percentage point decrease respectively month over month.

While the decline in dinner purchase frequency was reflected across all income levels, respondents with a household income of $100,000 or more saw the greatest drop with a 10 percentage point decrease in share from October to November. While Restaurants Canada expected a moderation in restaurant traffic in the fall due to the rising cost of living and a potential recession in 2023, November’s data could be a sign that that consumers are beginning to reign in their visit frequency.

Looking ahead, there was an optimistic uptick in the share of respondents who plan to order a little more often from a table-service restaurant in December, perhaps due to holiday celebrations with friends and family.

React Survey november 2022

For more information, click here to download the latest REACT Survey.

Restaurants Canada Digital

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