New food and beverage advertising code to enhance protections for children

Published June 28, 2021

Restaurants Canada and its members are proud to comply with a new food and beverage advertising code, adding to other relevant laws and regulations to enhance protections for children with the advertising to adults.

The Code for the Responsible Advertising of Food and Beverage Products to Children (“Food and Beverage Advertising Code”) will be administered by Advertising Standards Canada, which will implement preclearance services under this Code and a compliance and complaint reporting mechanism. The new Code and Guide will govern all food and beverage advertising across Canada on any media. It meets or exceeds the latest Health Canada recommendations published in December 2018.

The Code and Guide for the Responsible Advertising of Food and Beverage Products to Children meet or exceed the latest Health Canada recommendations published in December 2018.

The Food and Beverage Advertising Code is supported by a coalition of industry associations who are ready to implement the new protections for children, with compliance from their members, before the summer of 2023.

Learn more:

Code for the Responsible Advertising of Food and Beverage Products to Children

Guide for the Responsible Advertising of Food and Beverage Products to Children

Advertising Standards Canada backgrounder on the administration of the Code, including preclearance service and reporting

Marlee Wasser

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